For this brief I have decided to create awareness for the Brasil 2014 World Cup. To do this I set myself the challenge of creating 3 posters as well as 2 campaigns to promote the huge event. To gain a better understanding of the tournament as well as the Brasilian culture, I will research all aspects that I believe could help increase my chances of creating a strong design. I will look at previous World Cup posters to see how the host countries have interpreted their own style, and also look into colour theory as this will play an important role. The reason I have decided to design campaigns is because from looking into previous World Cups, theres has never been a campaign which can go alongside the event. I think it would be interesting to find a unique point that the World Cup has to offer and then base a campaign around that idea.
.....
No comments:
Post a Comment